Sep 16, 2023
35 TikTok Famous Beauty Products You Should Start Using
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.
The way this gloss plumps your lips will have you questioning why anyone gets lip filler.
Check out a TikTok of the makeup pigment in action.
Danessa Myricks Beauty is a Black woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey
Get it from Sephora for $18 (available in 47 colors and three finishes).
Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully
Get a two-pack from Amazon for $18.95.
Check out a TikTok of the hair cream in action.
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them! Just apply it to your wet hair after shampooing, wait five minutes, rinse it out, and voila!
Promising review: "TikTok made me buy this the first time. I liked it enough to buy it again. It leaves my hair super hydrated and soft. If you have issues with oily hair, maybe not for you. But those with dry or curly hair needing moisture — yes yes yes! Keep the box for directions because you can’t read the ones on the bottle if you don’t understand the language." —Kandyce D.
Get it from Amazon for $7.14+ (available in two sizes).
And read our full review of Elizavecca's Hair Protein Treatment.
Promising review: "I bought the Beetles glue gel in the gel x kit and could never get my nails to last past week two. I ran out and decided to try this after seeing it on TikTok, and will now stick to this glue if I run out. These lasted three weeks the first use and probably would've lasted longer if I didn't remove them to change up the color style." —Kayla
Get it from Amazon for $5.99 (available in two nail shapes).
Check out a TikTok of the SoCozy Curl Spray in action. This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $7.99+ (also available in a two-pack).
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: "I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer
Get it from Amazon for $10.49.
Check out a TikTok of the blush in action.
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!
Promising review: "Best summer blush. My two favorite things about this blush are its versatility and its longevity. It always makes me look naturally flushed from being in the sun, even if I've been inside all day. 🤭 I like that it looks different on me and my sister, even though we have similar skin tones! And since it's an oil, it's great for wearing to work (I work in food service) since I don't have to worry about it transferring onto my mask or fading before the end of my shift. Love this!!" —Sahrang H.
Get it from Amazon or Youthforia for $36.
See them in action on TikTok here!
Promising review: "I heard all about these on TikTok, so I decided to order. I switched my birth control and was having a ton of breakouts, these are amazing! They helped me stop picking at my face and my skin is so clear now. I will always have these in my house from now on!" —Kiara Galloway
Get a 36-pack from Amazon for $11.97.
Check out a TikTok of the poreless putty primer in action.
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $9.
Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!
Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds
Get a set of two from Amazon for $11.98+ (available in three styles as well as a combo set).
Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle
Get it from Amazon for $6.99 (also available in a two-pack).
And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc
Get it from Amazon for $4.69+ (available in six sizes and multi-packs).
BuzzFeed writer Emma Lord has this and says, "Hello, that is my face above, because I bought into the hype of all the 5-star reviews and now I will never look back!! Putting it on is like giving my eyelashes butterfly wings. It doesn't get clumpy, it stays put no matter how much you sweat, and you can apply it on very lightly if you don't want it to look so dramatic, or continue applying for longer lashes each time."
Promising review: "Saw this product on TikTok and thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $8.49+ (available in three color combinations).
Promising review: "I personally like this product. Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee
Get it from Amazon for $8.80 (available in 18 shades).
Watch one TikToker use it to remove their self-tanner build-up here!
Promising reviews: "I love these mitts so much, I wish I found them sooner! For me, brushes and loofas don’t give me enough exfoliation and they fall apart and get gross too fast. These mitts are perfect. Also, they are way more cost effective and easier to use than a sugar scrub type product. I feel like these mitts will last a long time, and they’re easy to clean and have a loop so you can hang them to dry in your shower. I keep one at my place and one at my boyfriend's. They are a little rough so it’s not something you want to use more than twice per week, and use gentle motions in sensitive areas. My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. Just make sure to moisturize after using! I’m excited to use it for when I apply fake tan in the summer months." —Amazon Customer
"I'll be honest; I thought this would be another thing I saw on TikTok that was way overhyped. I have super dry skin and despite using lotions, oils, and gentle body washes. This thing is incredible. I don't think I've ever been this exfoliated in my life! Not a single flake or scaly patch in sight. 1000/10." —Ruth Bromberg
Get it from Amazon for $7.99+ (available in one- or two-pack).
Check out a TikTok of the makeup brush cleaner in action.
Promising review: "Holy cow this thing is amazing!!! I’d been looking at brush cleaners for a while, but thought they couldn’t be everything they claimed. I was wrong! This brush cleaner cleans brushes instantly, and then dries them too. It took me less than ten minutes to wash and dry all my brushes, where it used to take me 45 minutes to wash them by hand and then a full day to get them dry. This machine dries them so well that they can be used immediately, and it keeps the integrity of the brush. I give it at least 10/5 stars!!!" —Ziasophia
Get it from Amazon for $17.99.
Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get it from Amazon for $4.99+ (also available in two-pack and a set with brow gel).
Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela
Get it from Amazon for $20.74+ (available in four styles and eight colors/patterns).
Plus, it comes with a case!
Check out a TikTok of the brush in action.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in nine colors).
Check out a TikTok of the face roller in action!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back-ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $9.99.
Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!
Check out a TikTok of the 4-in-1 pen in action.
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B.
Get it from Alleyoop or Amazon for $25 (available in three shades).
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
Check out a TikTok of the Crease Piece in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $8.26+ (available in eight shades).
Promising review: "The hype is to be believed. I discovered this product from TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Sephora for $21.
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here!
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $24.63 (available in three versions).
Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary
Get it from Amazon for $7.99+ (available in two styles, two sizes, and two-packs).
Watch one TikToker apply several Mooncat shades, including Fake Halo, to their nails here!
Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin, who sees nail polish as a "symbol of rebellion" and considers the brand's *gorgeous* products to be "wearable art."
Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L.
Get it from Mooncat for $15.
Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow with the thinnest layer." —Kim Wilmot
Get it from Amazon for $12.97 (available in four shades).
Check out a TikTok of the foot file in action (warning…it's kinda gross).
Promising review: "I have purchased every callus cream on the market and it has been a waste of time and money. This simple device is a miracle worker. The callous on my big toe is very, very hard and the nearby callus along the side of the foot, while not as large and hard, is also difficult. I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. It is important that you do not rush this process. Just a little at a time. Remember how long it took for that callus to form! Because I have been gentle and careful I have no pain. Cleaning is simple. I wholeheartedly recommend!" —desertdragonfly
Get it from Amazon for $9.95.
Check out a TikTok of the foot peel in action.
With these foot mask "socks," you just slide them onto your feet, leave them on for an hour to let the gel soak into your feet, and you should start to see the dead skin peel away within 6–11 days. (With remarkably softer feet in two weeks!)
Promising review: "I placed this order after seeing it everywhere on TikTok... and boy am I glad I tried it! I was initially skeptical of trying anything on my feet.. and let’s be honest the peeling feet pictures are not for the weak :) .. but oddly extremely satisfying. I soaked my feet in the bag for an hour as instructed (super easy to use) ... two weeks later, BOOM baby soft feet. It came with two soaking uses so I used the second on my sister. 10/10 would recommend!!" —Alma Elias
Get two pairs from Amazon for $11.99+ (available in two sizes, nine scents, and four quantities).
It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair.
Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers
"I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey
Get it from Amazon for $8.73.
Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
Peach & Lily is an Asian woman-owned small business that makes Korean skincare products using natural, toxin-free ingredients.
Promising review: "I saw this serum all over my TikTok for you page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach and Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.
Get it from Peach & Lily, Target, or Amazon for $19+ (available in two sizes — not all sizes available at all retailers).
See why one TikToker is a fan here!
Blume is a BIPOC-, woman-, and family-owned small biz based in Vancouver that makes cruelty-free, vegan, environmentally-friendly skincare in snazzy packaging.
Promising review: "Been using Meltdown for two weeks straight and I'm happy to say that it has done wonders for my skin. It has brightened up my complexion and kept my skin moisturized during these cold winter months. Don't skip out on this magic serum." —Linnea V.
Get it from Blume for $28.
The reviews used in this post have been edited for length and clarity.Promising review:Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless.Promising review:I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like.Promising review:It leaves my hair super hydrated and soft.Promising review I ran out and decided to try this after seeing it on TikTok, and will now stick to this glue if I run out.Promising review: I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! It is easy to use and air dryPromising review: It made a noticeable difference and made my lips look like I had fillerPromising review:It always makes me look naturally flushed from being in the sun, even if I've been inside all day.Promising review:Promising review:put it on before I put on my foundation. Makes a huge differencePromising review:Promising review: I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down.Promising review:They live their best lives and their edges don’t move. Putting it on is like giving my eyelashes butterfly wings.Promising reviewI am beyond amazed with how my lashes look after about two coats. For around $5 you couldn’t ask for a better mascara!Promising review: The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta.survived eating a cupcake, a Starbucks drink, and an entire evening out,Promising review: It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way.Promising reviews:My skin is so smooth after I use these and it’s helped me get rid of ingrown hairs on my bikini line. This thing is incredible. I don't think I've ever been this exfoliated in my life! Promising reviewPromising review:Promising review:Promising review: It gives a flawless finish with little product.Promising review: After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look.Promising review:Promising review:Promising review:It's totally worth all the hype on TikTok.It gives me full coverage, and I look flawless all day.Promising review: I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation.Promising review: I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascaraPromising review:Promising review: The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Promising review:Promising review:I have used this device three days in a row, taking off a little at a time and not applying pressure. I apply lotion before and after using it and both areas show substantial improvement. Promising review:Promising reviews:I have never in my 22 years felt my hair like this.Promising review:I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). Promising review:My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiantPromising review:It has brightened up my complexion and kept my skin moisturized during these cold winter months